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Press release–Joint Resolution

Joint Resolution 
Improves joint health & comfort for dogs with arthritis & hip dysplasia

April 2008–About three years ago I noticed that my Maltese was limping. She was only one year old at the time, and I thought it was strange for her to have these problems at such a young age.

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I took her to the vet and it turns out she had a luxating patella which is a problem with her knees, and apparently is common in small dogs. The vet gave me some powder to put into her food and in about a month I really started to see results. I was amazed, as you normally don’t expect a treatment to work so fast!

What the vet gave her was collagen and ever since then I have been looking for an application in which to offer collagen in a happytails product.

And so we launch Joint Resolution an all natural herbal elixir that lubricates sore, aching joints through our blend of BioCell Collagen II, herbal extracts, and chondroitin. It’s perfect for dogs suffering from degenerative effects of old age, arthritis or hip dysplasia

A study published in the Journal of Veterinary Pharmacological and Therapeutics showed that collagen had reduced pain and lameness in arthritic dogs and improved the overall activity of the dogs. Collagen Type II is the most abundant protein found in joint cartilage that helps promote new cartilage synthesis and reduces oxidative damage to the joints. The formula contains a generous amount of Hyaluronic Acid which is an important joint and skin nourishing element which promotes healing and skin tissue rejuvenation. HA is essential in reducing joint friction caused by the joint's degradation of its natural lubrication.

We’ve also included a blend of herbs to work synergistically with BioCell Collagen II including Boswellia, devils claw and licorice which all work to reduce inflammation and pain while dandelion is a diuretic to eliminate toxins from the body.

Mitch Coven, formulator of Joint Resolution is a medical herbalist and since 1982 has worked with thousands of patients using herbal medicines in a holistic context. “Joint Resolution is a therapeutic formula that will help rebuild your pet’s joints, decrease inflammation, and soothe pain.”

Benefits
- Promotes healthy active joints*
- Helps REDUCE STIFFNESS
- Helps improve joint mobility and flexibility*
- Promotes healthy strong connective tissue*
- Easy to administer
- Fast acting- Liquid absorbs faster into the body than tablets or pills
- All natural- herbs are organic or wild crafted
- A side benefit of collagen is that it promotes healthy skin so a dog may grow a more luxurious coats*
healing of skin diseases may be faster*

To ensure the high quality of our extracts, our herbal preparations are produced locally an F.D.A. Registered and approved homeopathic drug manufacturing site.

All of our herbs are ethically and ecologically wild harvested, organically grown by a select group of independent farmers and wild harvesters whose concerns for the environment meet our high ethical standards and uncompromising quality control. The herbs are custom picked at the peak of their season by skilled botanists and herbalists to assure premium quality. Much time and expense goes into sourcing and purchasing only the freshest and most vital raw materials. Our herbs are never fumigated or irradiated.

The fresh plant extracts are macerated within 12 to 48 hours from harvest while the dry plant extracts are ground minutes before extraction and are cold drip percolated, all to exacting standards to maximize potency. Our glycerites (alcohol free) are first extracted in alcohol, then the alcohol is carefully removed in a manner that will not damage heat sensitive polysaccharides, then replaced with vegetable glycerine and raw New Mexico honey. All F.D.A. Good Manufacturing Practices (G.M.P.s) are followed in a microbiologically clean environment.

A Little on Liquid Extracts
Absorption- Liquid Extracts are pre-extracted and are more absorbable than pills as you do not need to digest them. Woody roots and plant parts are hard to digest in pill form, especially for those who already have a hard time digesting food (and food is a lot easier to digest than wood). Each herb is individually extracted in different ways to maximize potency. Some herbs are extracted fresh, some are kinetically cold percolated for days while some are cooked for days and then macerated (soaked) for another 3 months. Sincea they absorb almost immediately, one gets faster results than pills.

Freshness
- Liquid extracts are extracted at the peak of potency at harvest time where as pills can be years old.

Arthritis and Joint Inflammation
Osteoarthritis, also called degenerative joint disease, is the most common form of arthritis in dogs. Weight bearing joints in hips, elbows and knees are most often affected by this and the result in often painful inflammation.

Inflammation is the body’s response to tissue injury, irritation or infection. It’s the rush of blood and immune cells to a site of injury for the sake of repair and to signal the need for help. Related symptoms include pain, stiffness, heat tenderness, swelling, fatigue, muscle aches and spasms, and loss of function.

The most common inflammation is joint inflammation and an underlying concern is the impact of inflammation on collagen. This connective tissue helps support blood vessel walls and forms the cartilage, tendons and ligaments. Collagen is diminished with inflammation.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, cure, treat, or prevent any disease.

BioCell Collagen II® is a registered trademark of BioCell Technology and is the only Hydrolyzed Collagen Type II preparation supported by US Patents # 6,025,327 and 6,323,319 that cover the use and manufacturing of this ingredient. Companies or individuals using any Hydrolyzed Collagen Type II preparation within patented claims other than BioCell Collagen II® in their respective product formulations are infringing on BioCell Technology's intellectual property.

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